Why This Face Mask Went Viral

February 11th, 2026· 9.4K views· 1:30
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The Hustle

A SharkNinja LED face mask became one of Google’s most-searched holiday gifts in 2025. From SLUSHi to BlendJet to Dash, viral appliances follow a repeatable playbook. SharkNinja’s strategy proves how everyday products can turn into cultural moments. Subscribe to The Hustle: 🔗 https://clickhubspot.com/vu3l Get the 5-minute newsletter keeping 2M+ innovators in the loop 🔗 https://clickhubspot.com/3kln About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. #TheHustle #HubSpot