Why This One Company is So Good at Making Everything
The Hustle
•February 5th, 2026
DESCRIPTION
SharkNinja didn’t just make a viral blender — it built a product machine that keeps winning.
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In under 15 years, a once-small cleaning brand turned steam mops, blenders, air fryers, hair tools, and TikTok gadgets into a $6B empire spanning 37 categories. We're breaking down the real strategy behind SharkNinja’s rise: a 24/7 global R&D engine, creator-led launches, and a playbook for turning one hit product into repeatable growth.
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