How Ranch Dressing Took Over America (And Failed Everywhere Else)

Ranch is America’s favorite dressing. But in the rest of the world? It’s practically nonexistent. *Want more "boring" foods that can make you money? Check out our full list:* 🔗 https://clickhubspot.com/734f2c How did this creamy, herby condiment go from an obscure invention by a plumber in 1949 Alaska to a defining flavor of American consumerism? The real story behind America's obsession with Ranch is a brilliant business case. It all changed when Clorox – yes, the bleach company – bought a small, niche product called Hidden Valley Ranch for $8 million in 1972. Clorox took their consumer-packaged-goods playbook – heavy marketing spend, massive distribution, and relentless line extensions – and used it to conquer America’s salad and snack aisle. Find out how a bleach company applied the lessons they learned from P&G to turn a regional oddity into the national standard, making Ranch America’s favorite dip for wings, pizza, and everything else. Subscribe to The Hustle: 🔗 https://clickhubspot.com/vu3l Get the 5-minute newsletter keeping 2M+ innovators in the loop 🔗 https://clickhubspot.com/3kln About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. #TheHustle #HubSpot