The Loophole that Drowned America in Self Storage

America has 2.1 billion square feet of self-storage — enough to cover 34,000 football fields. *Self storage isn't the only business that's easy to start. Read this list of hundreds of others:* 🔗 https://clickhubspot.com/8b6405 The city of Kenosha, Wisconsin 14 storage businesses for a town of just under 100,000 people. Nearly 13% of U.S. households rent a unit, and there’s now 6 square feet of storage for every person in the country. No other nation comes close. In this video, we break down how self-storage became a near-perfect business model — from low staffing and quick evictions to aggressive rent hikes and insurance tricks — and why cities across the U.S. are now trying to ban new facilities. The boom is finally starting to backfire, and the story behind it reveals a lot about how America moves, builds, and buys way too much stuff. Check out Wendover’s recent video for a great deep dive into self storage in America: https://youtu.be/uEVv8SOJ6Is?si=hvirbgwbPE7M4AVC Subscribe to The Hustle: 🔗 https://clickhubspot.com/vu3l Get the 5-minute newsletter keeping 2M+ innovators in the loop 🔗 https://clickhubspot.com/3kln About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. #TheHustle #HubSpot