The Hidden Way Hotels Get You to Keep Coming Back

That smell in the lobby? It's engineered to make you remember, stay longer, and spend more. *Want to stay on top of business stories like this? Don't miss this:* 🔗 https://clickhubspot.com/c0e79d That smell in the lobby isn’t “nice” — it’s strategy. From One Hotels to Radisson Blu, we dive into the billion‑dollar world of scent marketing, where custom hotel scents are designed to shape behavior: make you linger and remember the brand long after checkout. We trace how fragrance houses build signature notes, the psychology behind scent and memory, and the money flows driving the industry’s rapid expansion. If you’ve ever walked into a lobby and thought “this smells expensive,” you were meant to. Subscribe to The Hustle: 🔗 https://clickhubspot.com/vu3l Get the 5-minute newsletter keeping 2M+ innovators in the loop 🔗 https://clickhubspot.com/3kln *Editor's Note:* At 2:26 in the video, the on-screen source incorrectly attributes the website to Scent Air. The correct source is Air Aroma. We apologize for the error! About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. #TheHustle #HubSpot