Why Japan Fell in Love with Costco

Japan has long been a retail graveyard for foreign giants — Walmart, Carrefour, and Tesco all failed to win over shoppers. But Costco broke the pattern. By partnering with local developers, navigating strict land laws, and adapting its US playbook for Japan’s unique market, it turned a cultural mismatch into a $40B success story. Here’s how Costco cracked Japan’s impossible market — and why flexibility, not size, is the real superpower in global expansion. Subscribe to The Hustle: 🔗 https://clickhubspot.com/vu3l Get the 5-minute newsletter keeping 2M+ innovators in the loop 🔗 https://clickhubspot.com/3kln About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. #TheHustle #HubSpot