Why Hedge Funds Are Using Satellite Images to Predict Earnings

Hedge funds are known for always trying to get an edge over the market. One of their latest strategies is using satellites to track retailers’ parking lots and know when they’re gonna have a bad quarter before anyone else. UC Berkeley Professor Panos Patatoukas asked one of the main satellite image providers, RS Metrics, for their data to understand how much of an advantage this information could give you. It is significant, and it raises a lot of questions around fairness. Acquiring and processing this data costs millions of dollars, giving hedge funds have a clear advantage. Subscribe to The Hustle: 🔗 https://clickhubspot.com/vu3l Get the 5-minute newsletter keeping 2M+ innovators in the loop 🔗 https://clickhubspot.com/3kln About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. #TheHustle #HubSpot