Why This Instant Coffee Is So Popular

Nescafé is beloved around the world. What began as a solution to Brazil’s coffee surplus problem during the Great Depression is now one of the most consumed beverages on the planet. *What if Nescafé had tried this today, though? Marketing today looks much different:* 🔗 https://clickhubspot.com/cb68d2 According to Nestlé, over 6,100 cups of Nescafé are sipped every second. But how did Nestlé convince tea-loving nations like Japan and the UK and coffee-producing countries like Mexico alike to embrace instant coffee? The Hustle’s Noelle Medina breaks down the strange and strategic rise of Nescafé. It’s not just a story about coffee — it’s a case study in global marketing, cultural psychology and how one brand rewired our daily rituals. Subscribe to The Hustle: 🔗 https://clickhubspot.com/vu3l Get the 5-minute newsletter keeping 2M+ innovators in the loop 🔗 https://clickhubspot.com/3kln About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. #TheHustle #HubSpot