Why No One Drives Cadillacs Anymore

Cadillac was once the crown jewel of the American auto industry. It was aspirational – owned by Presidents, CEOs and celebrities – and defined American luxury in the 1950s and 60s. *Want to find out the 7 brands that fell and came back? Read more here:* 🔗 https://clickhubspot.com/022d36 Up until the 1980s, Cadillac owned almost a third of the luxury vehicle market in the US. In recent years, it’s held less than 7%. Now, it's in a battle to regain its prominence as the premier American luxury brand – a vision that currently relies heavily on producing new, flashier EV’s. It also relies on Cadillac’s entry into the world of Formula 1 because Cadillac is not only in a fight to reclaim its throne at home, it’s in a battle to capture global markets. The Hustle’s Noelle Medina investigates what happened to Cadillac and how it’s reinventing itself to become the “Standard of the World” 150 years later. Subscribe to The Hustle: 🔗 https://clickhubspot.com/vu3l Get the 5-minute newsletter keeping 2M+ innovators in the loop 🔗 https://clickhubspot.com/3kln About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. #TheHustle #HubSpot