Why the Future of Surfing is Landlocked

The Hustle

August 14th, 2025

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Perfect waves, on demand, anywhere in the world—even hundreds of miles from the ocean. From Kelly Slater’s $70,000-a-day Surf Ranch to Wavegarden’s more affordable, energy-efficient tech, the race to engineer the perfect wave is becoming a billion-dollar business. *Curious About the 10 Industries Ready for Disruption? Read here:* 🔗 https://clickhubspot.com/2c397b In this deep dive, we break down the technology making 8-foot barrels possible inland and the sharply contrasting business models driving Surf Ranch and Wavegarden. We also explore the economic opportunity attracting investors, the sustainability challenges that could impact profitability, and why surfers—from elite pros to first-timers—are fueling demand for this new kind of surf experience. This is the story of how we engineered the ocean’s magic and how tech is turning it into a scalable, highly lucrative industry. Subscribe to The Hustle: 🔗 https://clickhubspot.com/vu3l Get the 5-minute newsletter keeping 2M+ innovators in the loop 🔗 https://clickhubspot.com/3kln About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. #TheHustle #HubSpot

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