Why Liquid Death Failed in the UK

*Read More About What Brands Can Learn From Liquid Death's UK Exit: 🔗 https://clickhubspot.com/9wr4* Editor's Note: The video mistakenly states and shows euros instead of pounds at 0:17 and 4:52-5:03. The Hustle regrets the error. Despite their $700M valuation and rockstar success in the US, Liquid Death quietly retreated from British shores after less than two years. In this video, we investigate the real reasons behind Liquid Death's UK failure - from pricing missteps during a cost-of-living crisis to cultural disconnects that doomed their rebellious marketing. What looked like "production issues" reveals deeper lessons about international expansion that every brand should know. We talk to marketing expert Phill Agnew to discuss why what works in America doesn't always translate across the pond and the critical mistakes brands make when entering new markets. Subscribe to The Hustle: 🔗 https://clickhubspot.com/vu3l Get the 5-minute newsletter keeping 2M+ innovators in the loop 🔗 https://clickhubspot.com/deli About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. #TheHustle #HubSpot