Why America is in an Alcohol Recession

With prices up across the economy in the last couple of years, consumers moderated by reducing their consumption of alcohol or buying cheaper alcohol. They’ve also moderated their lifestyles. People have been drinking and going out less as they reconsider their alcohol habits. Last year, Gallup found 45% of Americans considered drinking in moderation — defined as one-to-two drinks per day — as damaging to health. That’s roughly twice the share who did in the mid-2000s. Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://clickhubspot.com/bya3