How Coke Zero Beat the Soda Industry

Wondering what other products outperformed their predecessors? 7 Products That Eclipsed Their Famous Predecessors: https://clickhubspot.com/j1ox While Americans drink less soda every year, one product has bucked the trend: Coke Zero. In this video, we uncover why Coke Zero has managed to grow so fast even while many consumers abandon the soda market entirely. We sift through vintage ads, financial reports, and Coca-Cola's many press releases to find out how the company turned lessons from its biggest flop in history into an unlikely success story. Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/join-free-2