The Billion-Dollar Lie About Living Longer

Get The Hustle's Business Startup Kit: https://clickhubspot.com/kfot Nicoya, Costa Rica, is part of a select group of regions around the world known as Blue Zones—places where people live significantly longer and healthier lives. But what does being a Blue Zone truly mean, and how did it go from scientific observation to a global phenomenon? In this video, we unravel the fascinating story behind the term "Blue Zone," which was first coined in a research paper about extreme longevity in Sardinia, Italy. Visiting Nicoya, we meet the people who embody the Blue Zone way of life. We explore the gap between the genuine lifestyles of centenarians who inspired the Blue Zones and the polished, often commercialized version marketed to the world. We see how the rise of wellness tourism and foreign investment has created challenges, from skyrocketing property prices to environmental degradation. Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://clickhubspot.com/kidf