The Vape Ban That Backfired on the US
The Hustle
•October 16th, 2024
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Vape pens are everywhere in the US, and their variety seems to grow by the day—from flavors and colors to techy features like LCD screens. But how did we get to a point where there are nearly 12,000 different vape products flooding the market, and why has the FDA struggled to control them? In this video, we trace the rise of vaping culture in America, starting with companies like Blu and Juul, which introduced vaping as a sleek, techy alternative to smoking. While these companies positioned themselves as premium brands, their success created an unexpected problem: It showed Chinese manufacturers just how lucrative the vape business could be.
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