How Fast Food Brands Are Trying to Win Back Customers
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Shrinkflation is the buzz word in the fast food world right now. Customers are complaining about smaller portions and bigger price tags from chains like Chipotle, McDonalds, KFC and more. Fast food’s high prices have driven sales down in 2024, leading these companies to develop new deals and value menus to appease customers, but will that be enough to save them?