How Barnes & Noble Copy-Pasted a Turnaround

Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ Barnes & Noble isn’t playing by the corporate playbook — it’s taking notes from independent bookstores instead. After flirting with bankruptcy in the 2010s, the book retailer turned the page when it implemented a new business strategy that saved the company. Barnes & Noble’s recovery also comes at a time when physical book sales are rising, and #BookTok is taking off — which might also explain why consumers are returning to physical bookstores again.