Why Artists Don't Get Paid to Perform the Super Bowl Halftime Show

Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ To watch the full video, visit: https://youtu.be/MxoNM8HbXPA. The Super Bowl is a worldwide phenomenon, drawing hundreds of millions of viewers every year, and the halftime show sometimes draws even more viewers than the game itself. From Usher to Rihanna, Justin Timberlake and Janet Jackson to Maroon 5, the performance is known for featuring the biggest names in music. Despite the NFL paying an average of up to $10m to cover the costs of the show's production, the performing artists don’t get paid. But it certainly doesn't stop artists from headlining the show. We're breaking down the wild business impact that the halftime show can have on musicians and their budding brands (shout out Rihanna's Fenty placement from Super Bowl 57) and why some artists (looking at you, Taylor Swift) still decide not to do it.