Why Artists Don't Get Paid for the Super Bowl Halftime Show | Hustlenomics

Why the Super Bowl halftime show is the most important commercial on TV: https://thehustle.co/why-the-super-bowl-halftime-show-is-the-most-important-commercial-on-tv/ The Super Bowl Halftime Show: More than just a dazzling spectacle between halves, it's a global phenomenon, sometimes eclipsing the game itself in terms of viewership. From megastars like Usher, Rihanna, and Justin Timberlake to iconic moments like the Janet Jackson incident, the Halftime Show boasts a legacy of featuring music's biggest names. While the NFL shoulders the production costs, estimated at an average of $10 million, artists perform for free. Yet, the Halftime Show's unparalleled exposure makes it a coveted platform, capable of catapulting careers and igniting brands. Remember Rihanna's Fenty Beauty integration during Super Bowl LVII? Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ @TheHustleChannel #thehustle