Chuck E Cheese Debuts New "Adult Menu"
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Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ Chuck E Cheese, known best for its creepy animatronics, nasty ball pits, and variably aging mouse mascot announced that it will start serving “adult food.” These items include four new baked-to-order pizzas: Meatball, BBQ Chicken, Spicy Hawaiian, and Spicy BBQ Piggy, 3 new wing flavors, and two new wing rubs. Yes, because the first words that come to mind when I think of ‘adult’ are Spicy, BBQ, and Piggy pizza. But, WHY are they doing this? In the press release, the company’s CEO said that the new menu items are part of a strategy to offer new experiences and flavors to the millions of parents who visit annually. It's just one of several strategies the restaurant is trying as it pursues a $1 billion buy-out.