The Billion-Dollar Holiday Card Economy, Explained | Hustlenomics

Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ A tradition that started in 1843 is still going strong: Americans send 1.3B holiday cards every year. Unsurprisingly, Christmas is the largest card-sending holiday in the US. According to design marketplace company Minted, most people send 50-100 cards each. Others send hundreds more. But between taking the perfect photo, designing the card itself, and paying for postage, the tradition has gotten pretty expensive. Some card senders will shell out a few hundred dollars just to get the perfect photo. So what does it really cost to buy and send hundreds of holiday cards in 2023? And in a world full of ecards and social media posts, how isn't this tradition dead yet?