How Fan-Made Taylor Swift Merch Took Over The Eras Tour | The Hustle

Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ If you go to Etsy.com and type in “Swiftie," over 100k products will populate your screen. Type in “Taylor Swift,” and that number jumps past 140k. Compare that number to Taylor Swift’s peers, and you’ll recognize just how significant this number is (BTS - 92,372, Harry Styles, 41,455, Beyonce, 9,819, Billie Eilish 2,226). “Unofficial” fan-made Swiftie merch has flooded the Etsy marketplace, and that means one thing - Taylor Swift isn’t the only person making money off her popularity, her fans are. Read more on how Etsy sellers are paying rent with Taylor Swift merch: https://clickhubspot.com/na0