Why Does Black Friday Come Earlier Every Year?

Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ Black Friday used to be a one-day event. You wake up at 4 am, get in line for a new TV, and pray you don’t get trampled. Now, we get a 3-week head start and a whole lot of emails about PlayStation bundle deals. Why the change? Retailers want your money throughout the entire holiday season, and the internet makes it convenient. To get ahold of your cash all month long, companies are discounting certain items earlier in the month and others later, which gives the consumer multiple waves of juicy sales throughout November. Retailers are also feeling skittish these days because US retail sales are falling, and jumping the gun on sales is a way to take attention away from their competitors.