How 'My Adidas' Merged Hip-Hop and Business | The Hustle Daily Show

Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ From Sylvia Robinson and Sugar Hill Gang to Run DMC and "My Adidas," this clip from The Hustle Daily Show explores the first artists to infuse marketing with hip-hop and the success behind their most notable business breakthroughs. In the full interview from The Hustle Daily Show, Mark Dent and Drea Hudson talk to Dan Runcie, founder of Trapital, a media brand covering the economics of hip-hop. From the genre’s golden era to its future (hello, AI), they uncover the moves, trends, and cultural shifts that transformed hip-hop into a billion-dollar global commercial phenomenon. To watch the full interview, visit this link: https://youtu.be/polMGZ7IHlg. To read Trapital's Culture Report 2022, visit this link: https://trapital.co/2023/09/13/trapitals-culture-report-2022/. 🎙️​​Want more from The Hustle Daily Show? Download the podcast: https://link.chtbl.com/rO18AhSP We’re on social media! 📲 TikTok: https://www.tiktok.com/@thdspod 📲 Instagram: https://www.instagram.com/thdspod/ About the Show A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Mark Dent, Ben Berkley, Juliet Bennett Rylah, and Rob Litterst from The Hustle.