Why T-Mobile Trademarked This Color | The Hustle

Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ On April Fools’ Day 2022, T-Mobile, the German telecom brand, launched an ad campaign celebrating the launch of their refreshed brand color: New Magenta. The campaign included a dramatically narrated brand film, interviews with “color scientists,” and merch to mark the event. The April Fools joke cleverly poked fun at the hoopla surrounding brand redesigns, but hidden behind T-Mobile’s tongue-in-cheek marketing is a brand that has spent years relentlessly protecting their trademarked color by suing anyone who tries to use it. This original story was reported by Zackary Crockett. To read the original story, visit https://clickhubspot.com/y7k