Super Bowl Ads Selling For $6.5M on Average
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Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ Wanna burn a pile of money on a Super Bowl ad? Better get on that now. CBS, which will broadcast Super Bowl LVIII in February 2024, has already sold ~70% of the event’s ad inventory, per Variety. The average price? $6.5m per 30 seconds. The going rate is gobsmacking, but they’re still going fast. Dibs have now been called on most of the Big Game’s first half and third quarter. The early rush tracks with last year: Fox, which had 2023 broadcast rights, sold ~95% of its inventory by September 2022. The network charged similar $6m-$7m rates.