How Tostitos' Iconic Audio Logo Is Made

Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ From NBC’s iconic chimes to McDonald’s 20-year-old “I’m Lovin’ It” slogan, brands have used sounds to stand out for decades. Just like a visual logo, many brands, including AT&T and Frito-Lay, tack a short “sonic logo” onto their marketing campaigns to make them more memorable with consumers. But how much does a three-second sound really matter? And what goes into constructing an audio brand? Sometimes, at Made Music Studios in New York, it involves making music out of the product itself. Check out the written story here: https://thehustle.co/why-so-many-brands-use-sound-to-make-you-buy-stuff/