These Virtual Influencers Are Getting Their Own Amazon TV Show

June 12th, 2023· 1.7K views· 0:59
T
The Hustle

Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ Virtual influencers are taking the internet by storm. One trio of computer-generated “avatars” is getting its own Amazon TV show. For about three years, a company called Superplastic has been developing the followings and backstories of three lovable characters. Now they’re hitting the small screen, demonstrating the popularity — and monetization potential — of fake influencers.