Why Poinsettia Flowers Are Popular During The Christmas Season

Subscribe to The Hustle Daily Newsletter now: https://clickhubspot.com/ubi Few things say ‘Christmas’ more than the ubiquitous poinsettia. From storefronts to churches to The Home Depot shelves, you’ve probably seen the plant so much over the holidays that you don’t even notice it. U.S. consumers bought nearly $160 million worth of poinsettias in 2020 alone. But beneath the plant’s red bracts, there’s a story rife with patent wars, a dethroned monopoly, and secret breeding techniques. The original story was reported by Zachary Crockett. To read the original story, visit https://thehustle.co/how-the-poinsettia-took-over-christmas/.