The Self-Inflicted Collapse of AMC

AMC invented the multiplex theater. Later on, it pioneered stadium seating. Its competitors? They mostly copied the playbook. But over the last five years, those copycats held steady or grew — while AMC lost over 90% of its value. The divergence isn't about streaming, the pandemic, or its fallout from becoming a meme stock. It's about what AMC did with its own money. *Who doesn't love a comeback story?* 🔗 https://clickhubspot.com/915239 AMC's founder built a empire on a deceptively simple idea — one that turned a 10-screen chain in Kansas City into the biggest theater company in the world. But after his death, a series of leadership changes, billion-dollar bets, and a loyalty program the company itself admitted might not work started pulling AMC away from the thing that made it dominant in the first place. We trace the arc through AMC's own ads, from the innovations that changed moviegoing to the decisions that alienated the audience it was built to serve. Subscribe to The Hustle: 🔗 https://clickhubspot.com/vu3l Get the 5-minute newsletter keeping 2M+ innovators in the loop 🔗 https://clickhubspot.com/3kln About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. #TheHustle #HubSpot