He Left SpaceX to Change How Homes Are Built

The Hustle

June 11th, 2026

DESCRIPTION
America's lumber supply is one trade dispute or one bad storm away from sending home construction costs surging by thousands of dollars. A startup in North Carolina thinks grass is the fix. *It's a good time to break into infrastructure. Here's 7 businesses you can start:* https://clickhubspot.com/d2nt Plantd was founded by former SpaceX engineers who set out to replace oriented strand board — the structural panels that wrap the walls, floors, and roofs of nearly every home built in the US — with panels made from a perennial grass that grows six inches a day and can be harvested twice a year. Their boards are independently certified for use in all 50 states and, according to their own testing, are 1.5x stronger and 2x more moisture resistant than standard softwood OSB. D.R. Horton, the largest homebuilder in the country, has already ordered 10 million of them. The catch: at 250k panels a year, that order alone would take 40 years to fill. Noelle went to Oxford, NC to see how Plantd plans to get there — and whether its bet on grass can hold up against one of America's oldest industries. Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/join-free-2

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