Coke Just Signaled the Biggest Shift in Retail History

July 24th, 2026· 1:07
T
The Hustle

The technology that was declared dead in 2012 just got adopted by Coke, Pepsi, and Red Bull, and that's only the beginning. The QR code went from joke to $15 billion market, and the next wave of growth has nothing to do with restaurant menus. Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/join-free-2