Domino’s Was in Last Place. Then This Happened.

In 2008, Domino’s stock dropped below $4. Today, it trades above $400. What changed? Between 2008 and 2011, Domino’s introduced the Pizza Tracker, becoming the first quick-service chain to offer real-time order tracking. It overhauled its pizza recipe after negative reviews. And it launched “AnyWare,” allowing customers to order by smartwatch, tweet, or even car dashboard. These innovations helped Domino’s become a digital-first leader in fast food. Subscribe to The Hustle: 🔗 https://clickhubspot.com/vu3l Get the 5-minute newsletter keeping 2M+ innovators in the loop 🔗 https://clickhubspot.com/3kln About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. #TheHustle #HubSpot