How Garmin Turned Defeat Into a Massive Comeback

March 17th, 2025· 15K views· 1:20
T
The Hustle

When Apple launched the iPhone, it wiped out Garmin's car GPS business almost overnight. Instead of fighting a losing battle, Garmin pivoted hard—choosing to focus entirely on fitness watches for runners. Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/join-free-2