How Gatorade Sold You a Problem You (Probably) Didn't Have

Before the 1960s, nobody worried about electrolytes. Then Gatorade came along. We looked at the science, and traced the business story behind popularizing electrolytes — from a $43 university experiment to a billion-dollar industry. Subscribe to The Hustle: 🔗 https://clickhubspot.com/vu3l Get the 5-minute newsletter keeping 2M+ innovators in the loop 🔗 https://clickhubspot.com/3kln About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. #TheHustle #HubSpot