How Pink Became the Color of Fiberglass Insulation

Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ For many years, a color did not, by itself, qualify as a trademark. But all that changed with fiberglass installation and the company that became known for its pink product. In the late 1950s, Owens-Corning faced steep competition from other insulation companies. At the time, the standard product color across the industry was a tan hue. To set themselves apart, Owens-Corning decided to dye their product pink. They even switched from using brown to pink and red across brochures and catalogs. To watch the full video on how brands secure color trademarks, visit this link: https://youtu.be/w0Bqo-hiXik.