The Psychology Behind Car Names

Some of the most popular cars in the US are known by a different name in other countries. Car companies spend billions of dollars on marketing, and the name is a crucial step in their branding strategy. In a paper titled, “Variation in Automobile Naming,” Ingrid Piller analyzed more than a thousand car names to understand the psychology behind them. She concludes that while every name aims to evoke a feeling, they do so in four different ways. It is due to the use of metaphors or association that disparities between countries occur, as these linguistic resources don’t necessarily translate in other countries, even English-speaking ones. Subscribe to The Hustle: 🔗 https://clickhubspot.com/vu3l Get the 5-minute newsletter keeping 2M+ innovators in the loop 🔗 https://clickhubspot.com/3kln About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. #TheHustle #HubSpot