The Evolution of the Super Bowl Halftime Show
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Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ Watch the full video here: https://youtu.be/MxoNM8HbXPA More people watched Rihanna perform the Super Bowl halftime show than the game itself… 8m more. But despite it being the most-watched event on television, Rihanna didn’t get paid to do it. And neither did Usher or any other artist who agrees to do it in the future. From Madonna to Maroon 5, artists have leveraged the Super Bowl for more than just their music. The Super Bowl halftime show puts up huge numbers every year — 10 acts have topped over 100m views, with J.Lo and Shakira coming in at 104m; and last year’s coming in on top. In 1993, a performance by Michael Jackson turned the halftime show into “must-watch television.” In 2004, Justin Timberlake and Janet Jackson turned it into a controversy, and in 2023, Rihanna turned it into the second-biggest televised event in US history.