How Peet's Coffee Built Starbucks

September 26th, 2025· 14K views· 0:54
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The Hustle

Before Starbucks became a global empire, its founders were students of Alfred Peet – the man who introduced America to dark roast coffee. In fact, Starbucks bought its very first beans from Peet’s Coffee. Years later, the founders sold Starbucks and used the money to buy Peet’s. This is the surprising story of how Peet’s built Starbucks and vice versa. Subscribe to The Hustle: 🔗 https://clickhubspot.com/vu3l Get the 5-minute newsletter keeping 2M+ innovators in the loop 🔗 https://clickhubspot.com/3kln About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. #TheHustle #HubSpot