Seth Rogen Now Sells Frozen Coffee

February 9th, 2024· 3.3K views· 0:42
T
The Hustle

Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ Seth Rogen is getting into the coffee business. His cannabis lifestyle brand, Houseplant, has partnered with flash-frozen coffee startup, Cometeer, to create coffee capsules you can make hot or iced into new roasts. According to Forbes, Cometeer is the highest-funded coffee start-up ever with $100m in capital. Rogen founded Housebrand with his business partner, Evan Goldberg, in 2019. The company creates cannabis accessories, including ceramics, lighters, and ashtrays.