How Cadillac Nearly Died (and why it’s back)
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After 120+ years of ups and downs, Cadillac isn’t just staging a comeback – it’s plotting a revenge tour. The brand designed a $350k ultra-luxury EV and reportedly spent $1B on its entry into Formula 1. Why is it investing so much in a reinvention now? The answer can be traced back to a 1982 model that almost killed the brand. Subscribe to The Hustle: 🔗 https://clickhubspot.com/vu3l Get the 5-minute newsletter keeping 2M+ innovators in the loop 🔗 https://clickhubspot.com/3kln About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. #TheHustle #HubSpot