Why Coke Zero Dominates the Soda Industry
Up Next
8 videos
Which CEO Would You Trade Places With?
July 1st, 2025
Shopify's AI Ultimatum
April 11th, 2025
How A British Bank Gave America 15 More States
February 17th, 2025
Who Would You Rather Be Your Boss: Musk, Bezos, or Zuck?
October 21st, 2024
Every NFL TV Rights Meeting
February 25th, 2024
Tiger Woods and Nike Split After 27 Years
January 8th, 2024
AI Wants to Be Your Dog’s New BFF
May 4th, 2023
McDonald’s Isn’t Actually a Burger Company
April 11th, 2026
Since 2004, soda consumption in the U.S. has been steadily declining as people become more health-conscious. But one soda has been booming against the trend: Coke Zero. How did Coke pull this off? The key lies in a lesson learned from one of its biggest failures — New Coke. Back in 1985, Coca-Cola tried to replace Coke Classic with a “better” formula, and it backfired spectacularly. But with Coke Zero, the company took a different approach. Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://clickhubspot.com/oei0