Why Coke Zero Dominates the Soda Industry
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Since 2004, soda consumption in the U.S. has been steadily declining as people become more health-conscious. But one soda has been booming against the trend: Coke Zero. How did Coke pull this off? The key lies in a lesson learned from one of its biggest failures — New Coke. Back in 1985, Coca-Cola tried to replace Coke Classic with a “better” formula, and it backfired spectacularly. But with Coke Zero, the company took a different approach. Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://clickhubspot.com/oei0