The Cost of Luxury Flights
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Watch the full video here: https://youtu.be/NYlpUde98EA According to the Federal Aviation Administration, nearly 3m people fly in and out of US airports every day. But not every passenger generates revenue for the more than $750B global airline industry. Most airlines offer four classes of seating: economy, premium economy, business, and first class. Take business flyers on British Airways. On some flights, they even enjoy high tea in the afternoon. A higher level of service up here means airlines can charge three to five times more money for those seats to cover their overhead — both onboard and behind the scenes. According to Forrester Research, if US airlines don’t make improvements to their customer experience, they risk forfeiting an average of $1.4B in annual revenue. That cash is largely generated by loyalty programs.