Monopoly's Key to Success of the Board Game Market
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Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ Monopoly is one of the most recognizable board games in the world, and its real-life monopoly over the board game market has made it one of the best-selling games ever made. By the late 90s, Hasbro had controlled ~85% of the board game market with games like Twister, Candyland, and Scrabble. Because of its dominance, Hasbro could double down on its flagship brand rather than experiment with new games. Extending a brand is less costly. From 1995 to 2005, Hasbro made some 230 official offshoots of Monopoly. Today, you can play the Monopoly card, computer, and iPhone games.