The Pink Stanley Cup Craze is Here

January 9th, 2024· 3.1K views· 0:43
T
The Hustle

Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ Stanley, the brand behind the popular Stanley tumblers, has partnered with Starbucks on a seasonal product release for Valentine's Day, and people are going wild for it. Targets around the U.S. have had campouts, confrontations, and chaos surrounding the new limited edition pink and Stanley tumblers for Valentine's Day. The 40oz Starbucks collaboration cup costs $45 and is sold out on Target's website. Thanks to influencer marketing, the tumbler has exploded in popularity. Prices for the cup on eBay range from $140 to over $400.