Why Lego Is Slaying the Toy Making Market
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Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ Lego is still going strong, boasting a 17% revenue increase between 2021 to 2022 — beating out both Hasbro and Mattel. Why is the 90-year-old Danish plastic-building-block company slaying? The answer lies in a combination of a banner year of expansion, an auspicious business structure, Harry Potter, and Star Wars. The company is also embracing the metaverse with open arms.