How Chess' Comeback Built a $100M/Year Empire

Chess made a comeback in 2016. Streamers and content creators started finding an audience that grew into millions of followers, and chess.com capitalized on that to grow its user base significantly. This was part of their long-term strategy to always prioritize content and community over paid advertising. By 2020, Netflix released the hit series “Queen’s Gambit,” and the momentum grew even further. Chess.com grew to 100 million users, and today, it has been able to keep the momentum going, reaching more than 220 million users. Subscribe to The Hustle: 🔗 https://clickhubspot.com/vu3l Get the 5-minute newsletter keeping 2M+ innovators in the loop 🔗 https://clickhubspot.com/3kln About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. #TheHustle #HubSpot