Over 50% of Gen Zers Want to Be Influencers, Recent Survey Shows

Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ Eighty-one percent of Gen Z respondents surveyed by decision intelligence company Morning Consult reported following influencers, with TikTok, YouTube, and Instagram among the most popular platforms. And 57% of Gen Z respondents said they’d become an influencer if given the chance, compared to 41% of all US adults; 30% said they’d even pay for the opportunity. But why? Well... - It can be lucrative, with top influencers raking in millions. Even micro-influencers catering to a niche can pull off a decent side hustle. - Influencers get free stuff — products, food, trips, event access, etc. - Two teens told NPR they thought influencing would be doing what they liked — in this case, playing video games — while collecting paychecks and likes. - You don’t have a boss (except the algorithm, of course).