The $800M Feature That Destroyed Blockbuster

March 9th, 2026· 8.3K views· 1:25
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The Hustle

Everyone says Blockbuster died because it laughed at Netflix. That’s not the full story. At its peak, it was pulling in $800M a year from late fees and outgrowing Netflix online. Then a boardroom battle changed everything. This isn’t about missing the future. It’s about what happens when profit becomes a trap. Subscribe to The Hustle: 🔗 https://clickhubspot.com/vu3l Get the 5-minute newsletter keeping 2M+ innovators in the loop 🔗 https://clickhubspot.com/3kln About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. #TheHustle #HubSpot