Why Affordable Housing is So Hard to Find
Up Next
8 videosThe Supermarket That Turned Cashiers Into Millionaires
November 2nd, 2025
How Phone Companies Kill Global Service
July 3rd, 2025
Roomba's Biggest Mistake
May 19th, 2025
Japan’s 7-Elevens Are Getting Robots Soon
May 9th, 2025
How Movie Theater Subscriptions Really Work
February 28th, 2024
How the Troll Doll was Invented
November 9th, 2023
Global Olive Oil Price Hits 26-Year High
May 17th, 2023
This Factory Figured Out The Secret To The Perfect Puzzle
May 4th, 2026
Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ In the US, a record 460k+ new apartments will go on the market this year. Another 1m newly built rentals are expected through 2025 (though high-interest rates and rising construction costs may ultimately lower that number). Overall, since Covid, America has experienced a construction boom “not seen since the 1970s,” per RentCafe. But there’s a problem. To start, ~89% of new builds in the 2020s are high-end units. Those most affected by the current market — low-income renters — remain short on options. Builders are flooding the market with the new supply it theoretically needs, just not where it’s needed most.