Why Affordable Housing is So Hard to Find
Up Next
8 videosWhy the US made hemp legal, illegal, then legal (again)
October 22nd, 2025
How Nescafé Made Instant Coffee Popular
September 29th, 2025
How GM is Secretly Winning the US EV Race
August 25th, 2025
The 4-Year-Old Startup Challenging Blue Origin
June 18th, 2025
The U.S. is Losing the EV Race
May 9th, 2024
Your New Hologram Professor Is Here
January 27th, 2024
Why Does Black Friday Come Earlier Every Year?
November 21st, 2023
How The US Government Saved These Car Brands From Dying
December 19th, 2022
Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://thehustle.co/ In the US, a record 460k+ new apartments will go on the market this year. Another 1m newly built rentals are expected through 2025 (though high-interest rates and rising construction costs may ultimately lower that number). Overall, since Covid, America has experienced a construction boom “not seen since the 1970s,” per RentCafe. But there’s a problem. To start, ~89% of new builds in the 2020s are high-end units. Those most affected by the current market — low-income renters — remain short on options. Builders are flooding the market with the new supply it theoretically needs, just not where it’s needed most.